Demystifying Meta Pixel: An In-Depth Explanation
So your small business is starting to see the potential that social media has to offer. You've obtained an audience and have ran successful ad campaigns, but you still feel your ads on Facebook and Instagram could do better. You COULD be doing better, if you were using Meta Pixel.
In the recent years, new technologies have surged that allow ads to reach audiences that are more likely to buy a product or service, which translates to more conversions. One of the tools that makes this possible is Meta Pixel.
This has happened to more than one of us: Imagine you're over on Amazon, looking at some running shoes you'd like to buy. You find something you really liked, but at this time you're not actually going to buy them. So you get off Amazon without actually making a purchase. Later, scrolling through social media, you notice one of the ads is for a familiar item you checked out on Amazon... It's the shoes you were checking out! The same shoes!
This is exactly the kind of ad you can create for your business - an ad for something a potential customer is already interested in, but for whatever reason didn't make the purchase at that time. An ad like that would be highly likely to result in conversions, wouldn't you agree?
This kind of ad is possible with the Meta Pixel.