Meta Pixel Explained
So your small business is starting to see the potential that social media has to offer. You've obtained an audience and have ran successful ad campaigns, but you still feel your ads on Facebook and Instagram could do better. You COULD be doing better, if you were using Meta Pixel.
In the recent years, new technologies have surged that allow ads to reach audiences that are more likely to buy a product or service, which translates to more conversions. One of the tools that makes this possible is Meta Pixel.
This has happened to more than one of us: Imagine you're over on Amazon, looking at some running shoes you'd like to buy. Then you log out of Amazon because you're going to go back to work or do whatever you want to do. But later when you log back on to Amazon and to any other website that you can think of you start seeing running shoes everywhere. This is exactly what's happening to you and this is exactly what you can do for your business. In short, this is achieved with the Meta Pixel.